The campaign with the slogan “I’m lovin‘ it” was launched in 2003 in Munich, Germany. This was McDonalds’ first global campaign and was aimed at retaining their customers around the world and define a brand positioning. For the ones......
Ler mais
McDonald’s global slogan in Brazil is not a literal translation, and it is a success
The campaign with the slogan “I’m lovin‘ it” was launched in 2003 in Munich, Germany. This was McDonalds’ first global campaign and...
