McDonald’s global slogan in Brazil is not a literal translation, and it is a success

  The campaign with the slogan “I’m lovin‘ it” was launched in 2003 in Munich, Germany. This was McDonalds’ first global campaign and was aimed at retaining their customers around the world and define a brand positioning. For the ones that are not familiar with the subject “how-to-make-advertising”, here’s some basic concepts, […]

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After controversial call, and a misunderstood preposition, Djokovic beats Andy Murray

  If you are not familiar with tennis rules: Djokovic’s racquet crossed the net as he hit the ball for an easy point, a violation that the chair umpire missed, allowing Djokovic to keep the 0-15 lead. Murray didn’t seem that upset initially, but after the shot was shown on […]

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